Athletics and GLS are a perfect match: top-class performance, goal orientation and endurance. GLS Germany has been supporting the German Athletics Federation (DLV) as main sponsor since 2017 and also sponsors two exceptional athletes: Gesa Felicitas Krause and Julian Reus
Commitment to athletics in Germany
Many athletics competitions have been cancelled due to Corona in the past months. The DLV also had to postpone the German championships. They will now take place in August 2020 but without spectators. Nevertheless, the GLS logo is present at the competitions on the starting numbers and in the stadium.
In spring 2019, GLS was able to win Gesa Felicitas Krause as brand ambassador. Her special discipline is the 3000 metre steeplechase, in which she has held the German record since 2016. Her greatest successes are the two European Championship titles in 2016 and 2018 as well as bronze medals at the World Championships in 2015 and 2019. As part of the cooperation Gesa Krause integrates GLS into her social media activities.
Julian Reus has been GLS brand ambassador since 2018. The "fastest German" on the 60 metre and 100 metre distance and multiple German champion is active for GLS in various communication and marketing activities.