To ensure that it can provide customers with added value each and every day, GLS Denmark launched a series of initiatives at an early stage. Today, the national subsidiary continues to break new ground and has used its pioneering approach to establish a strong market position.
GLS Denmark – always exploring new avenues
In Denmark, it is becoming increasingly common for online shoppers themselves to decide which parcel company will deliver their purchases. Many online shops work with multiple logistics providers and give the parcel recipient the choice. The competition is in full swing as to who best meets the consumers’ expectations.
GLS often succeeds in coming out on top: e-commerce is the biggest driver of the Danish subsidiary’s parcel volume – and the total consignment volume grew by 50 per cent in the last three years alone. The increase in the number of B2C parcels at GLS is around double the increase in sales for online retail in Denmark.
Flexibility is in demand
The ShopDeliveryService is playing the central role in this dynamic development. When GLS Denmark developed the B2C solution a decade ago, the company was a pioneer – both in the GLS Group and on the market as a whole. For the first time, consumers could have their online purchases delivered to their preferred GLS ParcelShop and pick them up at a time that was convenient for them.
GLS is still continuing to fine-tune all of its processes to improve convenience, accuracy and speed. For instance, parcels are now also picked up from retailers on Sundays and delivered on the Monday.
With over 1,500 ParcelShops, GLS Denmark has also built up by far the largest parcel shop network in the country. In autumn 2017, the national subsidiary achieved yet another first for the Europe-wide GLS system when it opened the first three ParcelShops to be directly managed by the company in Copenhagen.
GLS is also expanding its capacity in its depot network. This is playing an important part in ensuring that the high standard of quality is maintained in the area of B2B despite the strong growth of B2C. The national subsidiary kick-started the largest programme of investment in the company’s history to pursue this aim. Many of the depot expansions and new projects have already been completed or are running at full speed.
Karsten Klitmøller, General Manager at GLS Denmark
“What drives us is the aim of being the most attractive company on the market – for our customers and parcel recipients, as well as for our partners and colleagues”, explains Karsten Klitmøller, General Manager at GLS Denmark. “That is precisely why we are doing everything we can to develop our entire organisation internally and externally with a well-structured plan.”
GLS Denmark sees its staff as key to these endeavours and as a result, the company established the GLS Academy in the spring of 2018. The internal institution optimises the development of skills and supports talent among employees, forming yet another cornerstone in the extensive employee development programme.
GLS Denmark has also set up new departments such as Business IT. The creative team in this develops innovative, user-friendly IT tools for recipients, senders, operations, ParcelShops and the national system software.
“We are pleased with our success, but we have to take action to ensure that it continues”, sums up Karsten Klitmøller. “We take the needs of our customers and everyone else who is involved very seriously.”
A hub between Scandinavia and Europe
GLS Denmark is also undergoing expansion in the export market – with annual growth rates of up to 10 per cent. Danish lifestyle products are in particularly high demand in the neighbouring countries of Sweden, Norway, Germany and the UK. This means that there are large numbers of export customers sending products to several countries. They benefit from the optimum integration of the Danish subsidiary in the dense network that GLS has in Europe.
GLS Denmark also has good links to the further-out locations of Greenland, Iceland and the Faroe Islands in the North Atlantic, as well as Finland, which is Denmark’s fifth-largest export market. The importance of the Finnish market is reflected in the fact that GLS Finland is managed by GLS Denmark. The company’s activities are centred on and around the GLS gateway in Turku. In other regions of the sparsely populated country, GLS relies on the Finnish postal service as a strong partner – and the postal service in turn uses GLS to send parcels to Europe.
That extra something for customers
To meet the extremely varied needs of its customers, GLS Denmark is increasingly offering flexible logistics solutions for national, Europe-wide and even worldwide requirements.
GLS provides same-day and direct delivery in Denmark through its own express and courier network – around the clock and throughout the entire year. GLS can collect shipments within 30 minutes on request and the company develops custom solutions for situations that depend on exact time management and special handling. GLS Denmark is also connected across the whole world with express networks.
The Global Solution department was set up in 2017 to give GLS customers an even broader and deeper product range. The focus is on tailor-made delivery services for any order size, delivery location and delivery time. Everything is possible – from a 9 a.m. delivery to the Netherlands or a shipment of four-metre rolls from Austria, to import parcels heading for Brazil.